Connect an account
Connect Google Ads or Google Analytics. ConversionHealth only reads the account.
Google Ads + Google Analytics tracking check
Check your Google Ads and GA4 conversion tracking.
ConversionHealth checks what Google Ads and Google Analytics count as results, shows what needs attention, and explains what to review before bigger budget decisions.
Current available connectors: Google Ads + GA4.
Tracking health
Mixed tracking health
Google Analytics looks healthy. Google Ads needs a closer look before you rely on the overall result.
Google Ads
Start with the actions Google Ads counts as results.
66/100 Needs attention
Google Analytics
Website tracking looks healthy.
92/100 Looks healthy
Starting point
Free Lite Scan
Read-only check for one connected account.
Next action
Recommended fixes
Start with the most important problem.
Product workflow
How does ConversionHealth work?
ConversionHealth follows five steps: connect one account, run a read-only scan, review the result, open the recommended fixes, and check again after new activity.
Run the free scan
Check the connected account and see what needs a closer look.
Review the result
See the score, the problems found, and where to start.
Open recommended fixes
See what to review first and what not to change without more evidence.
Check again later
Save what changed, wait for new customer activity, then run another scan.
Available accounts
Which accounts can ConversionHealth check?
ConversionHealth currently checks Google Ads and Google Analytics 4. Start with either account; each connection and score stays separate, and you can add the other account later.
Available now
Google Ads
Review which customer actions Google Ads counts and which ones influence bidding.
Available now
Google Analytics / GA4
Review which website actions Google Analytics records and whether the tracking looks healthy.
Scan Results
What does a ConversionHealth score mean?
The 0-100 score summarizes the signal risks found in one connected account. Reach 70 for the Healthy range and 85 for Optimized, while using the individual findings—not the number alone—to decide what to review.
Different results stay visible.
A healthy Google Analytics score does not erase a Google Ads problem. The breakdown shows where to start.
Google Ads
Review first
66/100 Needs attention
Google Analytics
No urgent problem found
92/100 Looks healthy
Each connected account keeps its own score.
Google Ads and GA4 are shown side by side.
The overall result stays cautious when the accounts disagree.
A healthy Google Analytics score does not erase a Google Ads problem.
Recommended fixes
What should I fix first?
Start with the highest-priority finding tied to what the platform counts as a result. ConversionHealth explains the review step and the risk of overcorrecting, while leaving every account change under your control.
Safety rule
No automatic implementation.
ConversionHealth does not make campaign, ad, budget, or tracking changes automatically. The free scan reads the evidence and leaves every change under your control.
Recommended fixes in priority order
What to review first
What not to overcorrect
Mark a fix complete
Run another scan later
Check the result
How do I know whether a fix worked?
Record what changed, wait for new customer activity, and run another scan. A completed task is not proof by itself; the new account result should show whether the signal became healthier.
Mark complete
Save what was changed outside ConversionHealth.
Wait for new activity
Some changes need new customer activity before the result can improve.
Run another scan
The next scan shows whether the account looks healthier.
Plain-English answers
Questions about conversion tracking health
These short answers explain what the scan checks, how to interpret the score, and what ConversionHealth will never change automatically.
What is conversion signal health?
Conversion signal health describes how trustworthy the actions sent to Google Ads and Google Analytics are for reporting and optimization. Healthy signals represent meaningful customer outcomes, avoid duplication, and give bidding systems enough context to distinguish a valuable conversion from a shallow website action.
What does the Free Lite Scan check?
The Free Lite Scan reads one connected Google Ads or GA4 account and looks for first-pass signal risks. It reviews the conversion actions or key events the platform can expose, separates each account's result, assigns a directional score, and shows which finding deserves attention first.
Does ConversionHealth change my Google accounts?
No. ConversionHealth uses read-only access for the Free Lite Scan. It does not change campaigns, budgets, ads, conversion actions, bidding settings, tags, or analytics events. The product explains what to review, while every implementation decision stays with the person responsible for the account.
What ConversionHealth score should I aim for?
Aim first for 70 or higher, the Healthy range. A score of 85 or higher is Optimized. The score is a diagnostic milestone, not a performance guarantee: the right target is a cleaner signal setup that reflects real business outcomes and remains stable after new activity is collected.
Why can Google Ads and GA4 have different scores?
Google Ads and GA4 use related but different conversion settings, reporting rules, and optimization roles. One account can look healthy while the other contains weak or conflicting signals. ConversionHealth keeps the scores separate so a strong analytics result cannot hide a Google Ads issue that affects bidding.
Sources & methodology
Built around the settings that influence measurement and bidding.
Methodology reviewed July 17, 2026. ConversionHealth is an independent diagnostic and is not affiliated with Google.
Start here
Start with a Free Lite Scan.
Connect one account, run a read-only check, and see what deserves attention before you spend more.