Education
What is conversion health?
Conversion health is the reliability of the signals your ad platforms use to optimize spend, pacing, bidding, and reporting. It measures whether conversion data is accurate, complete, deduplicated, and connected to real business outcomes.
Primary funnel
From Free Lite to connector-count pricing, then deeper guidance only when needed.
Why tracking breaks over time
New campaigns add conversion actions without old ones being retired.
Website changes break tags, thank-you pages, event names, or consent behavior.
CRMs, call tracking tools, and forms drift away from the original attribution setup.
Offline conversion imports stop matching, lag behind, or never get implemented.
Bad signals affect Smart Bidding and measurement quality
Your ad platforms can only optimize toward the conversion data they receive. If duplicated, shallow, or disconnected data enters the system, budget can shift toward traffic that looks efficient but does not support qualified leads, customers, or revenue.
CRM and offline conversion data matter
Lead-generation accounts often need qualified lead, opportunity, customer, revenue, or call-quality feedback to make platform optimization more meaningful. That feedback reduces the risk of wasted spend and helps platforms optimize toward more meaningful outcomes.
0-29
Critical
30-49
Degraded
50-69
At Risk
70-84
Healthy
85-94
Optimized
95-100
Elite / Fully Verified
Examples by public pilot source
Google Ads
Primary and secondary conversions, enhanced conversions, offline imports, duplicate actions, and category alignment.
GA4
Key events, conversions, source visibility, landing page context, and measurement readiness.
CRM
Lead stages, source capture, GCLID/FBCLID storage, lifecycle outcomes, and revenue feedback.
Call Tracking
Qualified-call rules, duration thresholds, recordings, source matching, and import validation.
Ready to check your conversion health?
Start with Free Lite Scan, then upgrade to Scan Plus when you need issue-level findings and prioritized actions.