Guide
Conversion Tracking Score Explained
ConversionHealth uses a 0-100 score to summarize how trustworthy your conversion signals are for optimization decisions. Higher scores mean cleaner event design, better platform coverage, and stronger post-conversion validation.
How to read the score bands
- 0-29 (Critical): major tracking gaps, duplicated goals, or missing quality feedback.
- 30-49 (Degraded): partial signal coverage with high optimization risk.
- 50-69 (At Risk): usable baseline, but unreliable for aggressive automation.
- 70-84 (Healthy): core signal architecture is stable and mostly trustworthy.
- 85-94 (Optimized): strong alignment between events, outcomes, and bidding signals.
- 95-100 (Elite): fully validated signal loops with high confidence for scaling.
What improves your score fastest
- Importing offline conversion outcomes from CRM systems.
- Eliminating duplicate or conflicting primary conversion actions.
- Separating low-intent leads from qualified revenue events.
- Validating fixes with fresh data instead of assumptions.
Ready to benchmark your current setup? Start with a free scan, then prioritize the highest-impact fixes.